WATCH40 in Action: How 30 minutes prevented a €400,000 loss

Even with the best processes in place, critical errors can still slip through. Here’s a real-world case that shows the true power of WATCH40 in a high-stakes, operational setting.

The context: a paid social campaign on Snapchat

A major branding campaign was launched on Snapchat. The strategy was locked in, budgets approved, and campaign settings reviewed by a senior media trader.

The agency had even deployed a preventive QA tool. Everything looked ready. Yet, a budget error went unnoticed.

The WATCH40 alert: less than 5 minutes after launch

Just minutes after the campaign went live, WATCH40 flagged a configuration anomaly: a daily budget far exceeding both historical norms and the caps defined in the media strategy.

The alert was instantly sent not only to the operational team, but also escalated to management thanks to our intelligent alert-routing system.

Response in 30 minutes: campaign paused, error fixed

Within 30 minutes, managers took action:

• The campaign was stopped

• The budget error was identified

• A clean new campaign was relaunched

• The client was transparently informed of the fix

The result: up to €1.8 million in losses prevented

Without rapid detection, this error could have:

• Gone unnoticed for a full day → €400,000 in wasted media spend

• Remained active for the entire campaign period → €1.8 million in potential losses

  
  

A confidence boost for the whole team

This case became a turning point:

• Operational teams felt supported

• Management saw the value of a tool that doesn't rely solely on humans

• The client recognized an uncommon level of oversight and care

  
  

WATCH40 is more than just an alert system. It protects budgets, relationships, and peace of mind.