News & Articles

In a world where digital investment continues to surge, a new strategic field is emerging: Digital Media Safety. An introduction to its definition and key challenges.

A real-time alert from WATCH40’s Digital Media Safety system enabled a media agency to detect and stop a Google Ads account hack within minutes, preventing budget loss, data breach, and brand damage.

Advertising algorithms are powerful allies... until a single wrong signal sends them into overdrive. In this real-world case, a small Google Ads optimization error triggered an unexpected spending surge of €10,000 in less than an hour. Here’s how WATCH40 detected the anomaly in real time and stopped a potential €1M budget loss before it spiraled out of control.

Some media errors don’t create overspend. They create emptiness. Here’s a use case showing how WATCH40 monitors the invisible.

Here’s a real-world case that shows the true power of WATCH40 in a high-stakes, operational setting.

In the chaos of digital marketing, there are the numbers we track and the ones we overlook. Campaign errors belong to that blind spot. And yet, they come at a high cost.

The CODE40 team is proud to launch WATCH40, an automated, innovative, predictive, and smart Digital Media Safety solution to finally take control of invisible errors.