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News & Articles


🏆 WATCH40 wins Gold Award at the 2026 Cas d’Or Innovation Publicitaire
WATCH40 wins the Gold Award at the 2026 Cas d’Or, recognizing a major shift in media operations.
As digital media becomes more complex and automated, operational reliability is now critical to performance.
Media observability is emerging as a new standard to secure, monitor, and scale digital media operations.
Sophie Langlois
Mar 191 min read


WATCH40 in Action: Detecting a Google Ads Account Hack in Real Time
A real-time alert from WATCH40’s Digital Media Safety system enabled a media agency to detect and stop a Google Ads account hack within minutes, preventing budget loss, data breach, and brand damage.
Sophie Langlois
Oct 9, 20252 min read


WATCH40 in Action: €10,000 spent in one hour… stopped just in time
Advertising algorithms are powerful allies... until a single wrong signal sends them into overdrive.
In this real-world case, a small Google Ads optimization error triggered an unexpected spending surge of €10,000 in less than an hour.
Here’s how WATCH40 detected the anomaly in real time and stopped a potential €1M budget loss before it spiraled out of control.
Sophie Langlois
Sep 29, 20252 min read


WATCH40 in Action: Preventing 3 days of invisible conversion loss
Some media errors don’t create overspend. They create emptiness. Here’s a use case showing how WATCH40 monitors the invisible.
Sophie Langlois
Sep 25, 20252 min read


What is Media Observability?
In a world where digital investment continues to surge, a new strategic field is emerging: Media Observability. An introduction to its definition and key challenges.
Sophie Langlois
Aug 4, 20252 min read


WATCH40 in Action: How 30 minutes prevented a €400,000 loss
Here’s a real-world case that shows the true power of WATCH40 in a high-stakes, operational setting.
Sophie Langlois
Jul 28, 20251 min read


Media Incidents: the hidden errors that hurt your business
In the chaos of digital marketing, there are the numbers we track and the ones we overlook. Campaign errors belong to that blind spot. And yet, they come at a high cost.
Sophie Langlois
Jul 21, 20252 min read


WATCH40: A New Vision for Digital Media Safety
The CODE40 team is proud to launch WATCH40, an automated, innovative, predictive, and smart Digital Media Safety solution to finally take control of invisible errors.
Sophie Langlois
Jul 1, 20251 min read
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